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Blogger Challenges Abercrombie's 'Skinny' Image

By Neha Prakash Abercrombie & Fitch’s small sizes aren’t stopping this blogger from taking a stand when it comes to the public image of plus-size women
Jes, known on the Internet as The Militant Baker, recreated popular topless A&F ads, but with her own twist — adding the tagline “Attractive & Fat.” She published the images on her blog along with an open letter to the retailer’s CEO Michael Jeffries
Jeffries and A&F recently came under public scrutiny for comments made in a Business Insider article, published earlier this month. The story claimed that the stores do not stock XL clothing sizes because the CEO “doesn’t want larger people shopping in the store.” Read more…More about Blogger, Retail, Brands, Advertising, and Watercooler

Read more here: Mashable

  

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